A new voice for an ancient art
The name means "friend of gold" — and friendship, above all, is what drives us. A friendship with the artisans who spend lifetimes perfecting a single craft. With the brides who want jewellery that carries the weight of tradition without the weight of the world. And with customers everywhere who deserve to own something real and extraordinary.
Founded in 2023, Swarna Mitra set out to bridge two worlds: the extraordinary living traditions of Indian jewellery — Polki from Rajasthan, Kundan from Mughal ateliers, temple jewellery from South India, gemstone work from Jaipur — and the ease, trust, and transparency that modern online shopping demands.
We are a young brand, but the crafts we work with are centuries old. We take that responsibility seriously — which is why we work directly with master karigars, photograph every step of production, and stand behind every piece we sell.